I run marketing for DTC brands like it's my own business: straight answers on what's working, what's holding you back, and what's realistic. Then I own the execution.
As a DTC operator, I've paid agencies that sent glowing reports while the business stalled. Nobody wanted to say the hard thing, because it might cost them the account. So I do it the other way around. I'll tell you where things really stand, even when the answer is that you need less from me.
I took them past a $3M annual run rate. Growth outran their fulfillment setup, and they had to hire more people just to ship orders. We rebuilt the creative, set up Google and Shopping properly, launched subscriptions, built out their email and organic strategy, and made every spend decision on LTV and CPA instead of ROAS screenshots.
I rebuilt their media buying from the ground up and cut CPAs by 30%. Demand took off so fast they had to order 100,000+ more units just to keep up.
And we're not done. We're now launching new products together.
My own money is on the line every month. You get the same playbook I use on my own business.
Tell me about your brand, and I'll look through your ads, site and offer before we talk. Then we get on a call and I walk you through your current strategy: what's working, what's holding you back, and what I'd do first. You leave with fixes either way.
If it's a fit, I oversee every level of your marketing and can execute on all of it. Some brands need me leading strategy and their team. Others need me hands-on in the accounts. We set the level that fits where you are. I only work with 4 to 5 brands at a time, so you get me, not a junior account manager.
About six years ago I left a career in church ministry for e-commerce. Since then I've built and grown multiple DTC brands of my own and led marketing as a fractional CMO for others.
Ministry taught me to tell people the truth with care. E-commerce taught me the truth is usually in the numbers. That's what HonestCMO is: me, telling you the truth, and then doing the work.
Based in Tampa Bay, Florida. Working with brands across the US.
Tell me a little about your business. I'll review your marketing before we talk, then walk you through what I see on a call. You'll leave with at least one thing you can fix this week, whether we work together or not.